We bring you the first HOME GROWN high protein ice cream that actually tastes good. LightWhey was born in UAE & is now present across GCC.
LightWhey was born as a result of a team effort, better yet, a family effort following over a year of dedication from the Hourani brothers (see above). Growing up in Dubai, the three of us exercised, dieted, mixed our protein shakes and went on cheat days together. Health and fitness were family values instilled in us as deeply as any others. After years of benefiting from the fantastic health and fitness community in Dubai we felt like it was time for us to give something back…
Most nutritionists and fitness coaches would agree that 70% of results achieved by an athlete are diet related. However, the food industry was never created with healthy individuals in mind. Protein content is almost always sacrificed for sugar and fat. Companies realised that lowering protein content is a good way for manufacturers to keep calories low while maintaining high levels of fat and sugar and therefore better taste. Even when “diet” snacks emerged, we noticed that products low in fat were almost always high in sugar while “low carbohydrate” products were high in fat. When we rarely did find nutritionally balanced products taste was never as good as the label promised. We arrived at the conclusion that flavoursome healthy snacking was something of a myth.
Call us blindly optimistic but we decided to put an end to this phenomenon. Our mission became to produce a unique, myth-busting product with neither compromise to taste nor healthy benefit. The answer was right in front of us; everybody loves ice cream. This was the moment when the LightWhey brand was born but also the beginning of the most difficult journey we had ever taken.
Following over a year of meticulous research and failed factory trials (one of our failed trials produced premium cheese instead of ice cream!) LightWhey was finally a reality. We had created the first high protein ice cream to be produced in the Middle East. Finally! An innovative, savoury product dedicated to the people of the health and fitness world. To learn more about the LightWhey Ice cream and the science behind it click here